GEO - Visible in the new generation of search
Why GEO is important now
SEO is important. GEO thinks ahead.
GEO complements SEO specifically – for more reach in AI-supported systems such as ChatGPT & Gemini.
01 | Structured content with relevance
We prepare your content so that it can be contextually captured and processed by AI systems.
02 | Semantics & Entity Optimization
We connect topics, terms & contexts - for more relevance in AI answers.
03 | Structured data & schema markup
Your website is technically equipped in such a way that generative systems can correctly assign information.
04 | Question-based content (prompt SEO)
We formulate content in such a way that it answers common user questions - just like ChatGPT does.
Our GEO process: step by step
GEO potential analysis
Which of your content is relevant to AI? Which questions do you answer?
Structure check
We analyze semantic depth, structure & machine-readable elements.
Content optimization
We optimize existing content and add specific question formats and contexts.
Implementation of schema
Structured data (e.g. FAQ, organization, events) are integrated.
Prompt-optimized content expansion
We create content that responds to typical user questions - just as they are asked in ChatGPT & Co.
Monitoring & further development
We monitor developments and continuously adapt content.
Projects we are proud of
Why PALOMA's web services?
01 | Personal
Personal support with a dedicated contact person.
02 | Transparent
Fair, transparent pricing, no hidden costs.
03 | Individual
Individual and creative solutions for your company.
04 | Smart
Technical know-how meets innovative strategy.
05 | Reliable
Reliability, best service, excellent results.
06 | Results-oriented
Focus on visibility & performance - considered right from the start.
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Frequently asked questions
GEO stands for Generative Engine Optimization – the optimization of web content for AI-based search systems such as ChatGPT or Gemini.
Yes, SEO optimized for classic search engines. GEO extends this to visibility in generative systems.
Many companies are currently ignoring the role of AI in search – but now is the time to get a head start. Those who perform well in traditional search engines are not automatically visible in AI systems. GEO takes you one step further.
Through structured content, question formats, semantic optimization and technical preparation of the content.
Yes – especially for local questions such as “How much does XY cost in [Stadt]?”, AI systems draw on specific content.
GEO is your chance to gain an advantage.
Free initial consultation
